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Project Portfolio:

• Consultant: A Travel Duet — Travel & Lifestyle Consultant | AUG 2024 - PRESENT
• Consultant: Reap Benefit — Grant Writer | MAR 2024 - PRESENT
• Editorial Contributor | MAR 2024 - PRESENT
• Full time: Condé Nast Traveller, Mumbai — Features Writer | OCT 2022 - Feb 2024
• Consultant: Condé Nast India — Digital Writer | JULY 2022 - OCT 2022 / OCT 2024 - JAN 2024

Editorial Bylines:

Lifestyle journalist, digital and print.

• Condé Nast Traveller (India, UK, Middle East)
• TIME
• **The Hindu**
• Outlook Traveller
• Livingetc (print)
• Fodor’s Travel (upcoming in 2025)

Branded Content:

Former digital writer, Condé Nast India.

• TIBARUMALS JEWELLERS on Vogue

• ASIAN Paints on Vogue

• HILTON on Vogue

• ONEPLUS on Vogue

• OBEETEE RETAIL on Architectural Digest

• Vogue (Taiwan)

• Architectural Digest

• Amusing Planet

• The Better India

• Harper’s Bazaar (print)

• Elle Decor

• PHILLIPS on GQ

• FLIPKART on GQ

• INTEL EVO on GQ

• AIRBNB on GQ

• HILTON on GQ

• ABU DHABI on CNTraveller

SEO Content:

As a digital writer, I am trained in on-page SEO and content optimisation, with experience in keyword search and use, back-linking, formatting, and other skills.

Sample 1

Sample 2

Sample 3

Stats & Testimonials

• I single-handedly planned and executed the content refresh strategy at Condé Nast Traveller and improved unique viewership on evergreen articles by 280% for their digital website (proof on request)
• I wrote articles for Condé Nast Traveller that garnered 4.08m unique views with an average time spent of 1.32 minutes during my stint.
• As the web content writer for Alpine Rhapsody, I improved website engagement by 60% by rewriting web content within SEO guidelines while maintaining brand language.