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Services Offered:

• Editorial writing
• Guidebook writing
• Content writing
• Branded content writing
• Editing
• Content consultation and strategy

Work Portfolio:

• Consultant: A Travel Duet — Innovation & Content Consultant | AUG 2024 - PRESENT
• Consultant: Reap Benefit — Grant Writer | MAR 2024 - MAY 2025
• Freelance: Editorial Contributor | FEB 2024 - PRESENT
• Full time: Condé Nast Traveller, Mumbai — Features Writer | OCT 2022 - FEB 2024
• Consultant: Condé Nast India — Branded Content Writer | JULY 2022 - OCT 2022 & OCT 2024 - DEC 2024

Bylines:

• Condé Nast Traveller (India, UK, Middle East)
• Lonely Planet
• Architectural Digest
• TIME
• Harper’s Bazaar
• **The Hindu**
• Outlook Traveller
• Elle Decor
• Vogue (Taiwan)
• Livingetc (print)
• Amusing Planet
• The Better India

Projects:

• The Ultimate Travel Guidebook 2025 for A Travel Duet
• Reels to Rooms for Neena Gupta x Urban Company
• Ahmedabad airport review for KAYAK
• Essential India Guidebook **2025** for Fodor’s Travel

Branded Content:

• DESTINATION WEDDING on Vogue
• SHANTNU & NIKHIL on Vogue
• TIBARUMALS JEWELLERS on Vogue
• SONEVA on Vogue
• HILTON on Vogue
• BHUTAN TOURISM on CNTraveller
• UTAH TOURISM on CNTraveller
• THE WESTIN HYDERABAD MINDSPACE on CNTraveller
• ABU DHABI on CNTraveller
• OBEETEE RETAIL on Architectural Digest
• BREGUET on GQ
• PHILLIPS on GQ
• INTEL EVO on GQ
• AIRBNB on GQ

Stats & Testimonials

• I single-handedly planned and executed the content refresh strategy at Condé Nast Traveller and improved unique viewership on evergreen articles by 280% for their digital website (proof on request)
• I wrote articles for Condé Nast Traveller that garnered 4.08m unique views with an average time spent of 1.32 minutes during my stint.
• As the web content writer for Alpine Rhapsody, I improved website engagement by 60% by rewriting web content within SEO guidelines while maintaining brand language.